Rent the Runway

A New Dress for Every Occasion

The thought of a wedding outfit most often conjures images of THE dress, a luscious confection of white satin and tulle that tells the world “I’m the bride!” without saying a single word. But what about the other outfits a bride wears as she plans her wedding?

With an engagement party, bridal shower, bachelorette party, rehearsal dinner and morning-after brunch on the calendar for the average bride, the array of ensembles can really add up (and take up a lot of closet space). Instead of devoting entire paychecks to a trip to the local department store, go green – and keep some green in your pocket – with the digital dream closet that is Rent The Runway.

The brainchild of Jenn Hyman and Jenny Fleiss, Rent The Runway was created for women who love high fashion and want to experiment with new brands and styles without having to commit to purchasing each piece. The site has become a fashion-forward safe haven for women—including brides, bridesmaids and wedding guests—everywhere.

It sounds too good to be true, doesn’t it? Well it got even better when Rent The Runway launched their Weddings Boutique, curated specifically for “fashionable guests and busy brides-to-be.” For brides, the “For the Bride” and “Before the Big Day” shops feature dresses and accessories for the engagement party, bridal shower and bachelorette party, as well as dresses, gowns and accessories in hues of white, ivory, silver and gold for brides looking for a fabulous “something borrowed”.