Object Of Desire: What’s Old Is New Again

Shiseido’s iconic tonic still works its magic.
Courtesy of Shiseido

We love a touch of retro, particularly when it has a purpose. In celebration of their 140-year anniversary, Japanese brand Shiseido is relaunching its first ever skincare product, Eudermine Revitalizing Essence, in its original packaging.

This cherry red glass bottle looks like something your great-grandmother had on her dressing table, with its floral vintage-style label and glass ball stopper. Despite the fact that Eudermine was originally introduced in 1897, this iconic tonic fits seamlessly into our modern daily toilette.

Touted for its unique skin-softening attributes, along with the ability to remove excess dead skin cells (even on lips), it improves the tone and texture of skin and leaves it smooth and radiant. Gentle and suitable for all skin types, it also has a distinct scent of rain-washed peonies. A must for every bride looking for a little something old and a little something new.

Limited Edition Eudermine Revitalizing Essence, by Shiseido, $60

--Juli Alvarez

 
 
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