Need a Lift?
The ABCs of D+ Bras
Look like you take Pilates twice a week without even lifting a finger—just by slipping into the right bra for your shape!
Before she stepped into Panache Lingerie for a recent bra fitting, Judith, a production director in New York City, was pretty confident about knowing her own bust size. “I thought I was a 36C, maybe a D,” she says, “Though I was wearing a C when I went in to get a new bra."
The truth is, up to 80 percent of women wear the wrong bra size. The two main culprits? Wearing a band size too large or a cup size too small.
In fact, her true size wasn’t even close. When Judith walked out of Panache, a shop that specializes in D-plus lingerie, she was wearing a bra she wouldn't have imagined in her wildest dreams—a 30 F!
She’s not alone. The truth is, up to 80 percent of women wear the wrong bra size. The two main culprits? Wearing a band size (that’s the circumference of your torso at bust level) too large or a cup size too small. When you’re wearing a bra that doesn’t fit correctly, according to the experts at Panache, a company that makes D-plus bras from size 28-42, you can experience a whole host of problems from neck, shoulder and back pain and sagging breasts to skin irritations from straps digging in.
“If you have breast tissue spilling out anywhere or the underwire is sitting on any breast tissue, you need a bigger cup,” says Kay-Lin Richardson, national sales director at Panache. And if your band is riding up in the back? “You need a smaller band,” recommends Richardson. “The band should be a firm fit and not ride up—even when you lift your arms.