Gown Preservation 101

From the Experts at Madame Paulette

Up until the moment you walk down the aisle, your wedding gown is handled with white gloves. From alterations to packing and transporting the gown for your Big Day, it receives the utmost care to preserve its pristine state. After all, there are few other times in life when people will be paying so much attention to what you’re wearing.

But what do you do with your wedding dress when the day is over? Chances are you’ll be tired and sweaty, eager to get the dress off and slip into something with a lot less boning, beading, or petticoats. A crumpled heap on the floor probably isn’t where you imagined your gown would end up, but more often than not, that’s where you’ll find it when you wake up for your Goodbye Brunch.

Don’t worry! That isn’t your painstakingly chosen wedding gown’s final fate. We spoke with the cleaning, restoration and gown preservation specialists at Madame Paulette for their tricks for restoring a wedding dress to its original condition, as well as the not-so-dirty details of the amazing services they offer.

How should you store your wedding gown after you’ve picked it up from the bridal salon but before your wedding day?

Your gown should be stuffed with tissue paper (preferably acid-free or pH neutral) to preserve its shape, condition and details. The gown should be hanging in a porous garment bag, which will allow the gown to breath but will keep sunlight, dust and debris out.

At the end of your wedding day, are there any steps you should take when removing your gown to ensure that it isn’t damaged?

Be careful when taking your wedding gown off. Remove it in a clean environment and then place it back in your porous garment bag to protect it from any dust or debris.

How should you store your wedding gown before having it cleaned? Are there any steps you should take if your gown has been soiled in any way?

It should be stored in a porous garment bag in a climate-controlled environment, away from direct sunlight and heat, ideally in a closet or under a bed. If your gown had been soiled, it is recommended that you bring your gown in to the experts because the longer you take to address the stain, the more chance the stain will have to oxidize, making it more difficult to remove.

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