Always A Bridesmaid

Behind the Scenes

When we received an exclusive invitation to go behind-the-scenes at Donna Morgan’s photo shoot for their Spring 2013 Bridesmaids Campaign, we responded with a resounding I Do!

Getting a sneak peek backstage or on the set of a photo shoot can sometimes be way more fun than the main event itself. We recently did just that and watched as the creative team behind Donna Morgan’s new ad campaign worked their magic at the elegant Upper East Side Surrey Hotel. New York wedding photographer Trent Bailey snapped the images, Merci New York’s Jackie Weppner styled the sweet looks and the models were beautified by the creative crew at Facetime Beauty Concierge.

The spring collection is full of soft, swishy dresses in happy yellows, mints and corals that flatter all skin tones and silhouettes that work on every body type. With their signature chiffon and new additions like organza, georgette and tulle there is something here that will delight brides and all her BFFs.

If you’ve ever been on a photo shoot you know that pulling this all together is no small task…wrangling models away from their iPhones, shoes that don’t fit, zippers that break, wind that un-does the best up-do. There is plenty of room for error, but if this group was stressed or having a tough day, they certainly didn’t show it.

The models were giggling throughout the shots as they mugged for the camera sipping champagne and sampling treats in plush bathrobes (we know, hard job!) or engaging in spirited group hugs.

Photographer Trent Bailey shared some insight, “The Donna Morgan team wanted to create a campaign that captured the spirit of what goes on between bridesmaids at a wedding, which is how I shoot all of my real weddings. The emotion, laughter and style of best friends all being together is what makes Donna Morgan's brand sing. The girls were comfortable and felt glamorous in every look, which makes for stunning photos.”

There is something about a Donna Morgan dress that makes a girl smile, twirl and feel pretty. Need convincing? Check out those photos. Jackie Weppner of Merci New York who styled the shots acknowledged, “The beauty of the Donna Morgan collection is that it is wonderfully diverse.”

The spring collection is full of soft, swishy dresses in happy yellows, mints and corals that flatter all skin tones and silhouettes that work on every body type. We love the new peplum dresses and the fit and flares. With their signature chiffon and new additions like organza, georgette and tulle there is something here that will delight brides and all her BFFs.

--Juli Alvarez

 
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