A Lush Launch

New Makeup

Don't keep your emotions all bottled up, release them with LUSH's new makeup collection.
Courtesy of Lush

Are you feeling decisive today? Maybe a little bit bubbly? Lush’s new Emotional Brilliance color range and first foray into the cosmetics category picks your ideal emotional match. Every time.

Take the LUSH Emotional Brilliance challenge. Spin the wheel on their website and without thinking, or even blinking, just select the first three colors that grab you. Their philosophy is that you will control your own ‘emotional brilliance’ with those three colors in that moment.

These are not regular lip colors or eye shadows by any means. These super pigmented hues come in small glass vials and get applied with smooth, spongy tips. The velvety shades glide on lips and lids with long-lasting color and lush-ious luster.

The order of your selection has significance as well. Your first choice corresponds to your strength or weakness, your second choice points out a subconscious need you might have and your final choice confirms your talent.

LUSH creators set out to give you a little extra something besides just choosing a great lip color, like the power of suggestion perhaps? But positive psychology aside, we think brides will love the gorgeous blue of the Calm Eyeliner, the hot pinky-violet shade of the Glamorous Lipstick and the gleaming gold of the Happiness Eyeshadow. Just the mere thought of these three hues and we already feel more calm, glam and happy than we did two minutes ago.

Not only are the colors and their well-suited names just all-out awesome, but their formulas are exceptional. These are not regular lip colors or eye shadows by any means. These super pigmented hues come in small glass vials and get applied with smooth, spongy tips. The velvety shades glide on lips and lids with long-lasting color and lush-ious luster. The wide range of liquid lip colors and eyeliners and beautiful metallic cream eye shadows will be sure to satisfy any makeup maven.

Strong. Sophisticated. Confident. Decisive. Healthy. In Charge. We’ll take one of each please!

--Juli Alvarez

 
Tags: Beauty , make-up
 
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