10 Minutes With: Jewelry Designer Lorenz Bäumer
We found out how women can transform into royalty with the addition of just the right jewelry.
Meet Lorenz Bäumer, the designer best known for his namesake brand of breathtaking fine jewelry. His collections range from sleek and contemporary to ornate and vintage-inspired. Each piece is crafted with the utmost attention to detail, so it is no surprise that he has worked with labels such as Chanel and Louis Vuitton, as well as the Princess of Monaco. We recently spoke with Bäumer to learn more about his creative process and most exciting design moments:
How did you discover your love of making jewelry?
My parents were diplomats and they would go out to a lot of parties, so one minute it would be my mother and the next, she would be a princess shining with jewelry. I always wanted to be able to do this: turn women into something special. This is what jewelry is all about!
Where does your inspiration come from?
Most of my inspiration comes from the women that I design for: who they are, what they want to share, a special moment we are celebrating together through jewelry. Sometimes the inspiration might also come from a special stone, a technique or one of my many passions: art, design, literature, music…
What is the first step you take in designing a new piece? How do you know when it is complete?
The first step is to do a quick sketch and share it with the client or my team in order to get their feedback. Then, the big adventure begins.
What should a significant other look for when selecting an engagement ring?
Something that will make their fiancée happy, before anything else. This is where our experience helps them to pick the right ring for that special someone.
How would you distinguish the work you did with Chanel or Louis Vuitton from your own brand?
Creating for other brands means integrating some of their DNA into the design. Like for example, the Camellia for Chanel or the Monogram Flowers for LV. With my own brand I have total freedom, which is always very exciting, but can also be intimidating.
Are there any design houses you hope to collaborate with in the future?
I would love to collaborate with an artist like my friend Vik Muniz or Mathieu Mercier. I am currently collaborating with Patrick Bailly Maitre Grand to make our dials for our daguerreotype watch.
Which piece have you created that you consider most unique?
I always love the next piece that I will create as being special and unique… But some of my favorite pieces are the four that are on permanent display in the Museum of Decorative Arts in Paris.
What was it like creating the wedding tiara for Princess Charléne of Monaco?
An amazing, special event in my life: being part of that moment in time when a woman becomes a princess and enters history. She was very gracious and generous with her time. Somehow the experience was beyond words and we were allowed to capture it on video.
What is your favorite jewelry trend at the moment?
I love the different ways women invent to wear our jewelry, like when a brooch becomes a necklace. I ring like that our Mega Lorenz can be worn either as a pendant, a ring on one finger, on two fingers, or on five fingers. It is really interesting to see how everyone reinvents the way that they see themselves.