10 Minutes With: Amsale

Fashion Designer

Now at the helm of not just one but three top wedding collections including Kenneth Pool and Christos, outfitting the hottest celebrities and designing some of the prettiest bridesmaid dresses, we’re in awe of the petite powerhouse that is Amsale Aberra.

When the universe doesn’t bring it to you, sometimes you just have to bring it to the universe yourself. Such is the case with famed bridal designer, Amsale.

The ‘it’ in this case would be her wedding gown. Back in the mid-eighties, when she couldn’t find what she wanted, she decided to just go ahead make it herself. Well, aren’t we all grateful she did? Because of her ingenuity and unwillingness to sacrifice her personal style, thousands of brides have and will wear Amsale’s trademark modern, clean and über-sophisticated look.

How did you end up in your profession?
I was searching for my own wedding gown but everything was so over the top – after all it was the ‘80s; nothing was simple. When I couldn’t find anything, I created my own gown. I realized there must be other people like me that wanted timeless designs so I started my company out of my apartment and the rest is history.

What is the best part of your job?
What I love about what I do is the creative process. Being in the studio working with fabrics, mixing materials and seeing where it takes me. I love to start with a concept and watch it evolve.

What is your favorite trend, look or dress right now? (Pick one!)
In general when it comes to wedding gowns I try not to focus on trends because to me, weddings transcend the current trends. But if I had to pick something right now I would say the peplum gowns from my Spring 2013 line.

Who, what and where inspires you?
Brides are always an inspiration to me. Living in New York City, the city itself inspires me too. From the museums to the street fashion to the architecture, I am forever stimulated by my surroundings.

What do you love about brides?
I love a bride’s commitment to tradition and her determination to make her wedding a perfect day--as long as the perfection doesn’t become an obsession to the point that they are not having fun with the process.

What is the one thing every bride needs?
Every bride should have someone who knows her well enough to reinforce and support her in her identity and vision for what she wants her wedding day to be.

Can you give us a BRIDAL DO?
If your budget allows, hire an event planner who can fulfill your vision for your wedding day. If a planner isn’t in your budget, find a close friend who knows you well enough and is willing to help you create that vision. Don’t try to get an opinion from everyone. It’s too confusing.

What about a BRIDAL DON’T?
Don’t follow a trend just for the sake of it. You want to be able to look back at your pictures in 20 years and still love your gown.

What’s next?
The launch of my eveningwear collection in February 2013.

Finally, tell us a style secret that can make a wedding look magic. (We promise we won’t tell. )
There’s really no formula for a perfect wedding. A wedding can be a barbeque in your parents’ backyard or a black-tie event at a castle in Scotland. As long as you create an atmosphere you feel good in and your guests have a great time, that’s magic.

Thank You, Amsale!

--Juli Alvarez

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