Wedding dresses

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Jim Hjelm

Designed by Francesca Pitera, the Jim Hjelm Spring 2012 collection was one of the prettiest of the season. Making a statement in favor of the female form, the Jim Hjelm collection celebrated curves with sculpted mermaids, deep-cut sweetheart necklines, fitted columns, narrow whittled waists and a little bit of leg thrown in for good measure.


We adored this collection from the get-go. The first look out: a pretty mermaid in peach–the now color. Its deep V-neck bodice was embroidered with sweet daisies and dotted with crystals for a tiny sparkle.


Hjelm’s classic duchess satin mermaid is the ultimate siren gown…sleek and fitted, hugging hips and draped over the bust just so. Its accompanying frilly floral and feathered shrug adds softness to the very strict silhouette. We loved the mix.


Another fabulous dress that contrasted sharp satin with ethereal softness was the ivory satin strapless mermaid, stark in its simplicity and paired with a frothy circled skirt of chiffon and organza flowers.


Lace played a starring role in the spring collection; it was both sexy and demure, playing peek-a-boo over bare skin or gently overlaying satin and organza gowns. The ivory Alencon lace column was the perfect example with lace sitting atop a dense, shiny champagne charmeuse dress while giving sheer coverage to arms and shoulders. A deep, bare cleavage and open cutout back exposed pretty, polished skin.


This is the moment for all types of lace. Whether it’s used in touches or as complete dresses, there is something very special and utterly romantic about lace. It can add a ‘days gone by’ feeling to dresses that would otherwise be totally modern. It brings us back in time. Without being too saccharine-sweet or dowdy, Pitera’s use of lace in the Jim Hjelm collection is beautifully done and brings a softness and delicacy to the dresses that only lace can give.


There were also some very pretty ball gowns in this collection, like the natural-waisted organza with floral cascade front and swirled floral corsage. Charming and spring-like, this dress just floated down the runway. The gleaming duchess satin ball skirt, at once classic and modern, puffed out underneath a chunky pearl and crystal V-neck bodice. The top was like crystallized sugar, sparkling and sweet, but the low square back caught us by surprise and gave this dress an edge.


Jim Hjelm Bridesmaids

Jim Hjelm showed a tight group of sophisticated silhouettes and chic, muted colors, ideal for a trend-loving bridesmaid. One shoulder, hourglass, peplum, thigh-high slit and asymmetric ruffles gave plenty of variety. Soft, light fabrics make these dresses ultra-wearable.


We loved the knee-length black satin dress with center front panel of pin-up style black lace. Smart and sexy.

Jim Hjelm, Spring 2012