Wedding dresses

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Jim Hjelm

Calling all girly-girls, this collection is for you! Francesca Pitera's collection for Jim Hjelm is a virtual ode to all things feminine. She opened the show with a sexy swirly-skirted mermaid with a deep V-neckline, perfectly fitted along the body, covered in tiny satin buds and belted with an overblown organza rose. There were many fitted shapes in the collection, some with one-shoulder floral corsages that dance up over the shoulder and down the back, some above the knee in lace or tickled with ostrich feathers.


Pitera also played with a more voluminous silhouette… like extended baby-doll dresses. Her empire cut and natural-waisted ball gowns were charming and oh so sweet. Some skirts had playful layers of tulle edged in horsehair, which gave each tier structure and movement. Others had randomly cut tulle layers over a full structured skirt and were topped with a super-sized featherweight bloom punctuating the waist or a polka dot-like beaded bodice. We wanted to wear them all.


Besides instinctively knowing what girls want to wear, one of Pitera's strengths in this collection is her endless play of texture, whether it's through skillful draping, beautiful lace and ribbon-embellished fabrics or her daring display of surface decoration and beading. There are so many details to covet here.



Pitera's bridesmaids dresses reflected a clean, sophisticated philosophy for your party girls. Her color palette was divided between bright, beautiful jewel tones like amethyst, peridot, sapphire and fire opal. A second group went deep and dark with claret and jet. Simple strapless columns, both short and long, looked modern with one shoulder drapes and bold floral corsages at the neckline and waist.


She gave girls the option to try a softer, fuller silhouette too. We loved the short, full sapphire swing dress with dark marine-blue tulle overlay; its neat grosgrain belt with a jeweled bow gave it a pretty, tailored finish.

Jim Hjelm, Fall 2011