Official Rules




CONTEST PERIOD AND DESCRIPTION: The “Project Dress Me Contest” (the “Contest”) starts on or about 12:01 a.m Eastern Time (“ET”) on May 24, 2012 and ends at 11:59 p.m ET on June 15, 2012 (“Entry Period”). At the end of the contest entry period, eligible entries will be collected, and twelve (12) will be privately chosen as "finalists" and considered eligible for the Grand Prize. Finalists will be chosen based on the following criteria: (1) Creativity of moodboard, (2) Creativity and inspiration represented in the captions on the Pinterest board, (3) Adherence to official contest rules. All twelve (12) finalists will be listed on the public Finalist Voting Page located at for Three (3) weeks. The Grand Prize Winner will be decided by a public vote of the Finalists. To vote, go to and choose one of the finalists, then click the "Vote" button to submit your vote. When the contest period ends, one (1) eligible winner will be selected based on popular vote. Odds of winning depend on the number of eligible entries received.

HOW TO ENTER: To enter, log on to and create a new "board" under your registered Pinterest account titled "Project Dress Me". Using the Pinterest functionality, create a board of at least ten (10) approved images representing your dream wedding inspiration. Images defined as "approved" are sourced in the following manner: (1) Pinned from using the Pinterest bookmarklet, (2) Repinned from the Pinterest account located at using the Pinterest "Repin" button,  (3) Repinned from the Pinterest account located at using the Pinterest "Repin" button, (4) Pinned from the White by Vera Wang section of David's Bridal website located at using either the Pinterest bookmarklet or the embedded "Pin it" button. After you have completed the official contest Pinterest board as described above, go to to fill in the online registration form and submit in accordance with the on-screen instructions during the contest entry period and you will be registered as a participant in the contest. It is not necessary to be a registered member of to enter this contest. There is a limit of one (1) entry per participant. Subsequent entries by the same participant will not be valid. Entries will only be accepted through the official entry form during the official entry period. All entries become the exclusive property of the Sponsor. No entries will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected entries, which will be disqualified.


Open only to legal residents of: (i) the 50 United States and the District of Columbia, 18 years of age or older at the time of entry; who are not employees (nor immediate family members and/or living in the same household of such employees) of Colin Cowie Enterprises (the “Sponsor”). For the purpose of this Contest, immediate family is defined as spouse, partner, mother, father, legal guardian, in-laws, grandmother, grandfather, brother, sister, children and grandchildren. Void where prohibited.


In the event of a dispute over the identity of an online entrant, entry will be deemed submitted by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Use of automated devices to enter or otherwise participate in this Contest is prohibited and will automatically result in disqualification.




Sponsor is not responsible for any error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alteration of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of, or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof. Sponsor is also not responsible for any injury or damage to entrant's or any other person's computer related to or resulting from participating in or downloading any materials in the Contest. If for any reason the Contest is not capable of running as planned, including, but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, or any other causes beyond the reasonable control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, then Sponsor reserves the right to, at its sole discretion, cancel, terminate, modify or suspend the Contest.


By participating in the Contest, each entrant agrees to release and hold the Sponsor and prize providers harmless from any and all losses, damages, rights, claims and actions of any kind in connection with or resulting from participation in the Contest and/or acceptance, possession, or use of any prizes including, without limitation, personal injuries, death, property damages and any claims by third parties or otherwise based on publicity rights, defamation, or invasion of privacy. Entrants acknowledge that Sponsor is not responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to the prizes, except as set forth in these rules or otherwise required by law. No entrant will post anywhere online slanderous remarks about the contest, sponsor, prize providers or other entrants.



Void where prohibited or restricted by law and subject to all applicable laws and regulations. All entries become the Sponsor's property and will not be returned. By entering this Contest, each entrant agrees to be bound by these rules and the decisions of the judges. Acceptance of prize constitutes the grant of an unconditional right to Sponsor to use the winner's name, voice and/or likeness for any and all publicity, film, advertising and promotional purposes without additional compensation, except where prohibited by law.



Winners are required to prove eligibility and will be required to sign an Affidavit of Eligibility and Liability/Publicity Release (the “Prize Acceptance Release”). The failure of a potential winner to verify eligibility, or the return of any notification as undeliverable, or the failure to return the signed affidavit and release will result in disqualification and the random selection of an alternate winner from among the remaining eligible entries for that month. In the event of any other noncompliance with rules, the prize may be awarded to an alternate winner. All federal, state and local laws and regulations apply. Prize recipient is responsible for all applicable federal, state, and local taxes on a prize; if applicable, Winner will receive an IRS Form1099 for the retail value of the prize if it is valued over $600. All expenses not specifically included, are the sole responsibility of the winner. U.S. winners are responsible for all taxes on any prize awarded to them. For names of winners in the United States, visit



One (1) Grand Prize Winner (“Winner”) from the eligible entries will be selected. The winner will receive the following prizes: (i) A merchandise certificate for a White by Vera Wang brand wedding gown carried by David's Bridal (Approximate Retail Value “ARV”  between $1 and $1500 depending on the gown selected), alterations not included.  (ii) A one (1) hour consultation with Colin Cowie via phone call, Skype, or other digital means to discuss wedding and event planning, décor, etiquette, and tips, ARV $500. Prize is not redeemable for cash or transferable; and no substitutions allowed except at the discretion of the Sponsor, who may substitute prizes of equal or greater value. Total ARV of Prize Pool is up to $2,000.00 USD



The Prize package is not exchangeable, transferable, or redeemable for cash. There are no substitutions unless specified by the Sponsor. Prize details and availability are subject to change, and in the event that Sponsor is unable to provide the a prize winner with the prize won, the Sponsor may elect, at the Sponsor’s sole and absolute discretion, to provide winner with the approximate value of such item in cash or award an alternate prize of comparable or greater value. The stated ARV of the prizes is based on available information provided to Sponsor at the time these Official Rules were drafted (and any difference in ARV at the time of awarding will not be awarded) and the value of any prize awarded to a winner may be reported for tax purposes as required by law. Unclaimed prizes will be forfeited. All properly claimed prizes will be awarded. The Sponsor and its agents are not in any way responsible or liable for damages resulting from shipping and handling, loss, use or misuse of any prize awarded in this Contest. All decisions by Sponsor as to prizewinners and prizes are final. The merchandise certificate must be used by 12/31/2012 or the first expiration date thereafter permitted by law, or the prize will be forfeited. Additional prize award details to be provided to the winner at the time of notification.


Collection and use of personally identifiable information will be in accordance with Colin Cowie Weddings’ Privacy Policy, as posted on the web at: Any disputes concerning the Contest shall be governed by the laws of New York City, and any dispute that may arise hereunder shall be brought in a state or federal court in New York.


WINNERS LIST/OFFICIAL CONTEST RULES REQUEST: For the names and city/state of residence of Grand Prize Winner, or a copy of these Official Rules, send a request specifying a copy of the Winners' List or Official Rules along with a self-addressed, stamped envelope postmarked by 7/15/12 and received by 7/19/12. Mail to: “Project Dress Me”,  568 Broadway Suite 705,  New York, NY 10012.

VT and WA residents may omit return postage for Official Rules requests.

SPONSOR: Colin Cowie Enterprises, 568 Broadway Suite 705, New York, NY 10012

ADMINISTRATOR: Colin Cowie Enterprises, 568 Broadway Suite 705, New York, NY 10012

MISCELLANEOUS: The names of individuals, groups, companies, products and services mentioned herein, and any corresponding likenesses, logos and images thereof reproduced herein, have been used for identification purposes only and may be the copyrighted properties and trademarks of their respective owners. The mention of any individual, group or company, or the inclusion of a product or service as a prize, does not imply any association with or endorsement by such individual, group or company or the manufacturer or distributor of such product or service and, except as otherwise indicated, no association or endorsement is intended or should be inferred. The invalidity or unenforceability of any provision of these Official Rules or the Prize Acceptance Release will not affect the validity or enforceability of any other provision.  In the event that any provision of the Official Rules or the Prize Acceptance Release is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision. For Participant, to the extent there is a conflict between Official Rules appearing any other location and any terms of use or other agreements posted on the Sponsor's Web Site, these are the Official Rules to be abided by. This promotion is in no way sponsored, endorsed or administered by, or associated with, (“Pinterest”) Any questions, comments or complaints should be directed to Sponsor, not Pinterest.